Integrated with our POS solution, the inbuilt customer loyalty card system allows you to maintain tight control over your customers. It provides you with easy to understand and relevant information that helps to increase your sales growth, ensure your customers keep coming back, and helps to promote your business. You can offer your customers with a unique loyalty card of your own. Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm. By presenting the card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases. Hence, the card is the visible means of implementing a type of what economists call a two-part tariff.